Apple Silhouettes Global Campaign: AirPods x Harry Styles
︎ Creative Director
The most iconic campaign in history meets today’s most iconic artist, Harry Styles. A reimagining of Apple’s 2003 Silhouettes, including TV, digital, in Apple stores and billboards across every corner of the globe, and its very own TikTok filter. Annie was fundamental to the creative across the 360 campaign, from initial concept to shooting both film and OOH to final execution. Film directed by Vania & Muggia.