THINGS: Voting Camapaign
︎ Creative Direction & Art Direction
The VICE voting campaign features everyday objects — stripped of color and context — representing the political issues that matter to young voters.
The campaign featured user-generated content, leading young Americans to an interactive hub where they could register to vote.
On mid-term voting day and registration day, VICE shut down all of its platforms, showing its willingness to sacrifice clicks for purpose, directly resulting in 2% of new voter registration at the mid-term elections.
