VICELAND TV Channel Lauch, Identity System & Brand
︎ Creative Direction & Art Direction
In 2016, VICE launched its TV channel, VICELAND, with all original content, with Spike Jonze at the helm. Together with Gretel, VICE created a brand identity system with a functional aesthetic completely counter to any TV channel to date.
Annie was the founding art director of VICELAND and instrumental in defining its visual and creative tone across marketing, photography, and animation. From 2016-2020, she led multiple teams of designers, art directors and animators across countless campaigns, key art shoots, and title sequences.
