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Someday, directed by Spike Jonze, starring Pedro Pascal
Apple has long believed in music’s ability to re-shape our emotional landscape. In this film Pedro Pascal is engulfed in the solitude of winter, in the aftermath of a breakup. With AirPods 4, his world changes through the transformative power of music.
With choreography, the city pulses with synchronized movement, strangers become dancers who blend seamlessly into the otherworldly backdrop. All to show how music—along with thoughtful design and technology—can lift us into brighter days.
This global campaign set the internet on fire with 550M+ views. Produced by MJZ. Music + Post Squeak E. Clean.
Watch the Film and Behind the Scenes!