VICELAND
TV Channel Lauch, Identity System & Brand
In 2016, VICE launched its TV channel, VICELAND, with all original content and Spike Jonze at the helm. Together with Gretel, VICE created a brand identity system with a functional aesthetic completely counter to any TV channel to date.
Annie was the founding art director of VICELAND and instrumental to defining its visual style across marketing, photography, and animation. From 2016-2020, she led a talented team of designers, art directors and animators in countless campaigns, key art shoots, and title sequences.