ANNIE
ROSEN
SAVINAR
Creative Director / Apple,
TBWA/Media Arts Lab
Creative Director, Brand /
VICE Media
SAY HELLO
ANNIE
Creative Director / Apple,
TBWA/Media Arts Lab
Creative Director, Brand /
VICE Media
SAY HELLO
As Creative Director for Apple, she led numerous high-profile global campaigns: three celebrated AirPods projects, the launch of iPhone14, MacBook Pro + MacBook Air, as well as several Apple Music campaigns, and the 2023 Apple Music Super Bowl Halftime Show.
During her decade at VICE Media, she was instrumental in defining the now iconic visual language of the brand, during which the company grew to become the world's largest independent youth media company. VICE's brand identity across global campaigns, editorial content, events, film, and television projects, including the launch of its own TV channel, VICELAND, permeated 2010's youth culture and is synonymous with the era.
Her creative leadership, design, and art direction has received accolades including an Emmy Award for Outstanding Graphic Design and Art Direction for the Brown & Black Presidential Forum (2021), an Emmy Award nomination (2023), a Clio Grand Prize (2017), 9 Cannes Lions Awards (2023-25), 8 D&AD Awards (2017-2025), Art Directors Club Gold Cube (2017), PromaxDBA Gold (2017-19), and more.
Annie is first generation Taiwanese American. A lifelong sailor, she competed in the Junior Olympics and enjoys spending free time on her beloved sailboat, Buddy. After a decade in Brooklyn, she now lives in the SF Bay Area with her husband and young son.
Creative Director
Independent
2021 - 2025
Creative Director
(Art / Design)
Apple | TBWA/Media Arts Lab
Creative Director, VICE Brand
VICE Media Group
Designer, Editorial
The Boston Globe
2009
BFA Graphic Design
Northeastern University
Cannes Lion Award Silver, Film: Online Film - Consumer Goods (Someday | AirPods)
Cannes Lion Award Bronze, Social Film (Someday)
Cannes Lion Award Bronze, Digital Craft: Digital Illustration & Image Design (Apple Music 100 Best Albums)
Cannes Lion Awards Shortlist (9x) (Someday)
D&AD Awards Wood Pencil, Art Direction / Film (Someday)
D&AD Awards Wood Pencil, Entertainment / Use of Talent (Someday)
D&AD Awards Wood Pencil, Sound Design & Use of Music / Existing Music (Someday)
D&AD Awards Shortlist, Visual Effects / Colour Grading (Someday)
D&AD Awards Shortlist, Entertainment / Scripted Long Form (Someday)
D&AD Awards Shortlist, Film / TV/VOD Commercials Over 180 seconds (Someday)
D&AD Awards Shortlist, Sound Design & Use of Music / Audio Composition (Someday)
The One Show Merit, Craft / Art Direction (Apple Music 100 Best Albums)
2024
Clio Music Award, Use of Music in Advertising (Quiet the Noise | AirPods Pro)
Clio Music Award, Use of Music in Film & Video (Quiet the Noise)
The One Show Gold Pencil, Special Effects / Single (Quiet the Noise)
The One Show Gold Pencil, Production Design (Quiet the Noise)
The One Show Silver Pencil, Innovation / Execution in Film (Quiet the Noise)
The One Show Silver Pencil, Direction / Single (Quiet the Noise)
The One Show Merit, Cinematography / Single (Quiet the Noise)
The One Show Merit, Visual Effects / Single (Quiet the Noise)
The One Show Merit, TV, VOD, & Online / 31-60 Seconds - Single (Quiet the Noise)
Art Directors Club Silver Cube, Television / Film / Online Video / Television - Single (Quiet the Noise)
Art Directors Club Silver Cube, Craft in Motion / Film / Visual Effects (Quiet the Noise)
Art Directors Club Bronze Cube, Craft in Video / Direction - Single (Quiet the Noise)
2023
Emmy Award Nomination, Outstanding Commercial (Quiet the Noise)
Cannes Lion Award Silver, Film Craft: Post Production (Quiet the Noise)
Cannes Lion Award Silver, Film Craft Visual Effects (Quiet the Noise)
Cannes Lion Award Bronze, Film: Direction (Quiet the Noise)
Cannes Lion Award Bronze (Quiet the Noise)
D&AD Awards Graphite Pencil, Production Design / Technical Achievement (Quiet the Noise)
D&AD Award Graphite Pencil, Visual Effects / Compositing (Quiet the Noise)
D&AD Award Wood Pencil, Visual Effects / Compositing (Quiet the Noise)
D&AD Shortlist, Art Direction / Film (Quiet the Noise)
D&AD Shortlist, Production Design / Short Film (Quiet the Noise)
The One Show Bronze, Moving Image Single (AirPods x Harry Styles)
2020-2021
Emmy Award Winner, News & Documentary, Outstanding Graphic Design and Art Direction (Brown & Black Presidential Forum)
Princeton Women Leaders in Design Panelist, Design Nation Princeton
Art Directors Club Merit, Wildcard / Single (Slutever Key Art)
2019
Art Directors Club Silver Cube, Social Media / Series (VICE VOTE)
Art Directors Bronze Cube, Design for Good / Photography - Series (VICE VOTE)
Clios Silver, Key Art (Slutever)
Clios Silver, Banners & Rich Media (Slutever Pornhub Takeover)
Clios Bronze, Photography (Slutever)
Clios Bronze, Microsite (VICE VOTE)
PromaxBDA Gold, Channel ID (VICE VOTE)
PromaxBDA Gold, Online Advertising (VICE VOTE)
PromaxBDA Gold, Roadblock/Takeover (VICE VOTE)
PromaxBDA Gold, Online Marketing (Slutever)
PromaxBDA Gold, Copywriting (WEED WEEK Border Billboards)
PromaxBDA Gold, Low Budget (VICE VOTE)
PromaxBDA Bronze, Promos Campaign (VICE VOTE)
PromaxBDA Bronze, Online Advertising: Banners (Slutever PornHub Takeover)
PromaxBDA Bronze, Roadblock/Takeover (Slutever)
Cannes Lion Shortlist (VICELAND Newspaper)
Communication Arts Award, Photography (Slutever Key Art)
Communication Arts Award, Photography (Hollywood Love Story Key Art)
Obie Award, Platinum, OOH (WEED WEEK)
Obie Award, Gold, OOH - Experiential (WEED WEEK)
Obie Award, Gold, OOH - Intergrated Campaign (WEED WEEK)
Obie Award, Silver, OOH / Media (WEED WEEK)
Obie Award, Silver, Contextual OOH (WEED WEEK Border Billboards)
Obie Award, Bronze, Media (WEED WEEK Border Billboards)
2018
Type Directors Club Judges Choice Award, Motion - Online Titles (VICELAND)
Art Directors Club Bronze Cube, Photography / Wildcard - Single (THINGS)
Art Directors Club Bronze Cube, Use of Social Media / Instagram - Campaign (THINGS)
Art Directors Club Merit, Integrated - Campaign (THINGS)
Cannes Lion Awards Shortlist, Media & Publications (THINGS)
Cannes Lion Awards Shortlist, Socials (THINGS)
Clios Gold, Original Content (THINGS)
Clios Gold, Digital / Mobile Technique (THINGS)
Clios Gold, Original Content (THINGS)
Clios Gold, Art Direction & Design (THINGS)
Clios Gold, Social Media Campaign (THINGS)
Clios Bronze, Social Good (THINGS)
PromaxDBA Gold, Short Form Campaign (THINGS)
PromaxDBA Silver, Channel ID (THINGS)
PromaxDBA Silver, Special Project (THINGS)
PromaxDBA Silver, Campaign: Art Direction & Design (Find Us Campaign)
PromaxDBA Silver, Stunt Promotion Package (WEED WEEK)
PromaxDBA Bronze, (Postcards to the President)
Obie Award, Gold, Storefronts, Engagement (WEED WEEK Storefronts)
Obie Award, Gold, Media (WEED WEEK)
Obie Award, Gold, Media (VICELAND Find Us)
Obie Award, Gold, Integrated Multi-media (Hamilton’s Pharmacopeia Campaign)
Obie Award, Gold, Media (Hamilton’s Pharmacopeia Campaign)
Communication Arts Award, Brand Package (VICELAND)
HOW Design Award, Marketing and Promotion (THINGS)
2017
Primetime Emmy Award, Outstanding Short Form Nonfiction or Reality Series (VICELAND at the Women’s March)
D&AD Award Yellow Pencil, Branding / Channel Branding & Identity (VICELAND)
D&AD Award Graphite Pencil, Branding / Branding Schemes/Large Organisation (VICELAND)
Clios Grand Prize, Brand Package (VICELAND)
Clios Grand Prize, OOH (VICELAND Bus)
Clios Gold, Brand Identity Bumpers/Interstials (VICELAND Voicemails)
Clios Gold, Campaign (WEED WEEK)
Clios Gold, OOH (WEED WEEK)
Clios Silver, Show Open/Main Title Sequence (Hamilton’s Pharmacopeia Title Sequence)
Art Directors Club Gold Cube, Branding / Branding Systems & Identities for TV / Film / Online Network - Series (VICELAND)
Art Directors Club Silver Cube, Motion / Television Identities / Teasers - Single (VICELAND)
PromaxDBA Gold, Brand Package (VICELAND)
PromaxDBA Silver, Campaign (VICELAND Right Now)
PromaxDBA Bronze, Radio (VICELAND Right Now)
Type Directors Club 63rd Annual Typography Exhibition Feature (VICELAND)
Art of the Title Feature (Gaycation Title Sequence)
Art of the Title Feature (Hamilton’s Pharmacopeia Title Sequence)
Graphic Design USA Award, Announcements, Invites, Greeting Cards (Postcards to the President)
Graphic Design USA Award, Television + Motion Graphics (VICELAND Text IDs)
Graphic Design USA Award, Packaging (VICELAND Emmy Kit)
Graphic Design USA Award, Packaging (VICELAND Press Kit)
SAY HELLO