ANNIE
ROSEN
SAVINAR
Creative Director / Apple,
TBWA/Media Arts Lab
Creative Director, Brand /
VICE Media
SAY HELLO
ANNIE
Creative Director / Apple,
TBWA/Media Arts Lab
Creative Director, Brand /
VICE Media
SAY HELLO
👀
Someday, directed by Spike Jonze, starring Pedro Pascal
Apple has long believed in music’s ability to re-shape our emotional landscape. In this film Pedro Pascal is engulfed in the solitude of winter, in the aftermath of a breakup. With AirPods 4, his world changes through the transformative power of music.
With choreography, the city pulses with synchronized movement, strangers become dancers who blend seamlessly into the otherworldly backdrop. All to show how music—along with thoughtful design and technology—can lift us into brighter days.
This global campaign set the internet on fire with 550M+ views. Produced by MJZ. Music + Post Squeak E. Clean.
Watch the Film and Behind the Scenes!
👀
Quiet the Noise
Global Campaign
A visually arresting metaphor for what it feels like to listen to music with AirPods Pro, Quiet the Noise lifts a city and its noise into the sky.
During the 8-day shoot in Buenos Aires, the production suspended 100K+ pounds in the air, including streets of cars and an entire parade. 57M+ views on YouTube. Directed by Megaforce, VFX by Electric Theater Collective.
Case Study
100 Best Albums
3D gold artifacts were crafted to represent each album on the 100 Best list. They paid homage to album elements only true fans could identify — references to album art, music videos or a significant lyric.
Through hand-painted murals in artists’ hometowns and custom digital assets, fans were provoked to decode the list of the 100 greatest albums of all time. Animation by MNFST.
👀
Silhouettes —
AirPods x Harry Styles Global Campaign
The most iconic campaign in history meets today’s most iconic artist, Harry Styles.
A reimagining of Apple’s 2003 iPod Silhouettes, the campaign spanned TV, digital, Apple store takeovers, billboards across every corner of the globe, and its very own TikTok filter.
Film directed by Vania & Muggia.
VICELAND
TV Channel Lauch, Identity System & Brand
In 2016, VICE launched its TV channel, VICELAND, with all original content and Spike Jonze at the helm. Together with Gretel, VICE created a brand identity system with a functional aesthetic completely counter to any TV channel to date.
Annie was the founding art director of VICELAND and instrumental to defining its visual style across marketing, photography, and animation. From 2016-2020, she led a talented team of designers, art directors and animators in countless campaigns, key art shoots, and title sequences.
The VICE Brand
Annie played an integral role in the creative for nearly every major milestone of the VICE brand from 2010 to 2020.
As Creative Director of Brand, she led a team through global brand campaigns, brand guidelines and new business at the height of VICE’s success.
THINGS Voting Initiative
In the aftermath of the 2021 election, THINGS presented everyday objects — stripped of color and context — to represent the political issues that matter to young voters.
On mid-term voting day, VICE shut down all of its platforms, showing its willingness to sacrifice clicks for purpose, directly resulting in 2% of new voter registration.
iPhone 14 Global Launch: Big and Bigger
The global iPhone14 launch emphasized product size through simple, direct messaging and forced perspective in photography. The campaign included TV, digital and billboards across the world. Annie oversaw everything from art direction on set to retouching and international design guidelines.
Title Design for TV & Film: VICE, Netflix, HBO & Showtime
As co-founder of VICE Visual Studio, a design and animation workshop for TV & Film, Annie led the art & design direction on 50+ documentary series & films. Two of which were Emmy-nominated and earned several design & broadcast awards and an interview and features in Art of the Title.
2020 Brown & Black Presidential Forum
On MLK Day 2020, VICE News hosted the Brown & Black Presidential Forum, the Nation’s oldest minority-focused presidential forum, interviewing 8 candidates to discuss the issues that matter to young, diverse America.
Annie led the art direction for marketing, event assets, photography & series graphics, earning her the 2021 Emmy Award for Outstanding Graphic Design and Art Direction.
Weed Week
To spark buzz for VICELAND's Weed Week (think Shark Week but with weed), VICE filled storefronts in NYC and LA with buds, made OOH with paraphernalia that lit up at night, and cannabis-scented ATMs.
The multi-year campaign featured events, OOH, TV spots, and naturally, launching a joint into space.
VICELAND at the Women’s March
VICELAND joined marches across the country to organzie and stand with young people. Protesters shared their stories, reading postcards to the White House aloud in a documentary special that won the 2017 Primetime Emmy Award for Outstanding Short Form Non-fiction.
CREATIVE COLLABORATORS
Special thanks the co-conspiritors
Parker Adame / Bri Aguilar / Janelle Anne / Magnus Atom / Sam Aldeborgh / Jim D’Amico / Brent Anderson / Eric Bubas / Marina Cacciapuoti / Nate Coonrod / Tom Corcoran / Taylor English / Carlos Estrada / Lauren Gary / Carlyle Garrick / Greg Greenberg / Greg Hahn / Jack Mercer / Meika Jewett / Meghan Kirsh / Gabe Koplowitz / Matt Paterno / Geo Pananche / Ryan Moore / Adam Mignanelli / Julie Ruiz / Evan Schiller / Matt Schoen / John Starkweather / James Taylor / Gabriel Tick / Ken Tsuchiya / Gerard Weber
MORE INFO!
SAY HELLO