”Someday” for AirPods, directed by Spike Jonze, starring Pedro Pascal, is live all over the world! ”Someday” for AirPods, directed by Spike Jonze, starring Pedro Pascal, is live all over the world!
ANNIE
ROSEN
SAVINAR
Annie is an Emmy Award winning Creative Director
Creative Director for Apple, Media Arts Lab
Former Creative Director, VICE Media
Annie combines acclaimed, iconic creative and art direction in film, animation and photography with passionate design expertise across editorial and commercial campaigns at the highest level.
Annie is a Creative Director for Apple, leading global campaigns: 3 internationally celebrated AirPods campaigns, launch of iPhone 14, MacBook Pro + Air, and Apple Music and the Super Bowl Halftime Show.
Previously, she was instrumental in defining the visual language of the VICE brand, driving it to become the largest independent youth media company in the world.
For over 15 years, her creative leadership, design and art direction across dozens of global brand initiatives, documentary series & films, marketing campaigns, and the launch of VICE’s TV network with Spike Jonze, has been honored with over 100 awards including Cannes Lions, Clio Grand Prize, ADC Gold, PromaxDBA Gold, D&AD, multiple Emmy nominations and an Emmy Award.
Annie won the Emmy for Outstanding Graphic Design and Art Direction for the Brown and Black Presidential Forum in 2021.
Creative Director for Apple, Media Arts Lab
Former Creative Director, VICE Media
Annie combines acclaimed, iconic creative and art direction in film, animation and photography with passionate design expertise across editorial and commercial campaigns at the highest level.
Annie is a Creative Director for Apple, leading global campaigns: 3 internationally celebrated AirPods campaigns, launch of iPhone 14, MacBook Pro + Air, and Apple Music and the Super Bowl Halftime Show.
Previously, she was instrumental in defining the visual language of the VICE brand, driving it to become the largest independent youth media company in the world.
For over 15 years, her creative leadership, design and art direction across dozens of global brand initiatives, documentary series & films, marketing campaigns, and the launch of VICE’s TV network with Spike Jonze, has been honored with over 100 awards including Cannes Lions, Clio Grand Prize, ADC Gold, PromaxDBA Gold, D&AD, multiple Emmy nominations and an Emmy Award.
Annie won the Emmy for Outstanding Graphic Design and Art Direction for the Brown and Black Presidential Forum in 2021.
AirPods: Someday, by Spike Jonze, starring Pedro Pascal
︎ Creative Director
This campaign and longform film just released and has resonated with people around the world. See it now on broadcast and YouTube. Watch the behind the scenes.
Apple AirPods Pro Global Campaign: Quiet the Noise
︎ Creative Director
2023 Emmy Award Nomination | Outstanding Commercial
With a feat of practical and visual effects, Quiet the Noise actually lifted an entire city and its noise into the sky, creating a visually arresting metaphor for what it feels like to listen to music with AirPods Pro. During the 8-day shoot in Buenos Aires, the production suspended 100K+ pounds in the air, including streets of cars and an entire parade. 57M+ views. Directed by Megaforce, Visual Effects by Electric Theater Collective.
2023 Cannes Lion Award | Silver | Film Craft-Production Design/Art Direction
2023 Cannes Lion Award | Silver | Film Craft-Post-Production-Visual Effects
2023 Cannes Lion Award | Bronze | Film Craft-Production-Direction
2023 Cannes Lion Award | Bronze | Film Craft-Production-Achievement in Production
3x 2024 D&AD Awards
4x 2024 One Club Awards
3x 2024 Art Directors Club Awards